I received a fundraising solicitation from Mike Shields at the Republican National Committee that really show how hopelessly behind the times these people are:
Dear Clayton,
We are currently gearing up for the largest voter outreach program the Republican party has ever seen, and we need your help. This summer we will begin this process of putting hundreds of boots on the ground in communities across this nation. No one individual, demographic, or state will be overlooked, or taken for granted. This expansive program is going to change the way we do business, reshaping and rebuilding our party from the ground up. These plans are going to cost money, but we truly believe that this is going to change the face of our party, and in time our nation.
That is why we need your help TODAY!
The work we do this year is critical for laying the foundation for many years and elections to come. We can't afford to wait.
Contribute $10, $25, or $50 or whatever you can afford today and help us spread our party's message of prosperity to every single American.
Thanks,
Mike Shields
RNC Chief of Staff
My response:
You still haven't figured it out, have you? Much of the electorate pays no election to politics until the last few weeks before the election. We are wasting our money on elections until we start to work on the real campaign: entertainment that subtly influences and educates the low information voters. The Democrats are great at this, both because it works, and because it actually MAKES money. As long as the GOP is stuck with the old model -- responsible citizens that do their civic duty -- we are doomed to lose national elections.
Clayton E. Cramer
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